Jimmy Choo’s fall 2025 campaign, photographed by Takay in Japan, stages the brand’s language of craft in an environment of brick and stone. The creative direction balances East London’s 1990s grit with Tokyo street codes, producing a study in how tailoring heritage can progress through time while preserving clarity.
Jimmy Choo Fall 2025 Campaign
Sandra Choi, the house’s Creative Director, frames this season’s approach as honoring expertise while shaping icons for today. That intent plays out across fall’s reimagined staples.
The Buff Tassel Loafer carries a blunt toe, rubber sole, and metallic-tipped leather fringes, recasting a familiar form with sharper weight.
Sneakers take parallel strides: the Diamond X II in merlot suede and Nappa rests on a gem-fragment sole, while the Diamond Maxi shapes quilted Nappa into sculptural volume.
Accessories extend Jimmy Choo’s reimagining of essentials. Studded Diamond Hobos and compact Box Camera Bags use embellishment as seam marker and anchor, binding decoration to function.
Together, these pieces expand Jimmy Choo’s men’s vocabulary across full wardrobes: from Chelsea boots and quilted sneakers to cross-body bags.
The campaign styling by Shohei Kashima underscores scale and contrast, with oversized coats, wide shorts, and relaxed tailoring aligned against rugged footwear. Motofumi “Poggy” Kogi’s curatorial role further connects British lineage to Japanese street instinct.
Set against concrete steps and brick corridors, Jimmy Choo’s fall 2025 collection reads as a passage through time with form that endures and detail that evolves.
