The new Prada Paradigme fragrance campaign positions Tom Holland against a muted green backdrop, adorned in charcoal knitwear that emphasizes intimacy over heroics. Presenting him as contemplative and approachable, the imagery sidesteps Holland’s Spider-Man persona. The British actor embodies the Prada man at ease with subtlety, a contrast to performative masculinity.
Tom Holland for Prada Paradigme Campaign
The campaign’s visual language mirrors Prada Paradigme’s core proposition: “What if there’s another way?” This philosophical hook challenges traditional masculine fragrance codes through both casting and aesthetic choices.
Holland’s evolution from Prada’s spring 2022 campaign to fragrance ambassador traces the house’s confidence in his ability to embody thoughtful masculinity. He represents a generation that views fragrance as personal expression rather than conquest.
Paradigme itself reflects a modern shift in masculinity through its composition. The ambery woody base provides conventional masculine grounding, but the bourbon geranium heart introduces an unexpected green herbaceousness that disrupts typical woody formulas. Calabrian bergamot adds brightness, and the result reads sophisticated yet unconventional. Verdant freshness tempers warm amber.
The Paradigme bottle design reinforces its duality in composition. Prada’s iconic inverted triangle is rendered in gradient black-to-green lacquer. The scent appeals to men who view grooming as self-care rather than performance, positioning Paradigme for those seeking presence over projection. It’s fragrance as an invisible accessory. Like Holland’s public persona, Prada Paradigme is noteworthy but never overbearing.
