Fashion often chases moments. Massimo Dutti’s latest style edit finds them instead. The brand wanders through Chelsea with model Alexis Petit, where clothes become companions. Off-Guard London unfolds on foot. Not styled, not slouched, but paced. A tee grasps the shoulder while a knit stays tied at the waist. These pieces accompany the day.
Massimo Dutti Off-Guard London
Across Kensington Park Gardens, the jacket is carried. Along Notting Hill Gate, denim rises with the step. The suede overshirt absorbs afternoon light. A dog is lifted. Here, gesture matters more than fit.
Alexis doesn’t break stride. Whether mounting a bicycle or ascending a staircase, he maintains composure. The looks transition fluidly, from coffee to the commute. Pleated shorts clear the knee. Button-downs shrug into the afternoon. Just cadence.
Photographed by Ed Martin, the edit trades climax for continuity. Scenes bleed together, from a florist stop to a newspaper tucked underarm. This is Chelsea as daily ritual, with Massimo Dutti dressing accordingly.
