Vince heads to the south of France for pre-fall 2025, staging its campaign against the backdrop of a humble fishing village. Here, model Elie Montane slips into frame in light layers that feature soft textures and muted tones.
The pace slows to match the setting. A narrow alley cuts between old stone walls, leading to a terrace with faded tiles and a beach scattered with driftwood and rock. Vince shows the collection in natural light, where midday sun strips color and softens each line.
Vince Pre-Fall 2025 Campaign
Vince’s menswear adopts a relaxed mode of dress this season. A striped long-sleeve tee disappears into high-waisted pleated pants with a leather belt.
A two-pocket shirt sits under a zipped jacket while brown shorts keep the look grounded, their tones matching the sunbaked path. The scenes unfold with calm repetition: ledges warmed by the afternoon heat, narrow trails that slip into brush, long stretches of stillness between steps.
Vince’s pre-fall 2025 collection settles into its surroundings, shaped by weathered stone, soft light, and the absence of urgency. The garments carry the ease of lived-in fabric, designed for warm days that stretch into evening.
