What guys wear, what it says, and who's actually noticing.
Campaigns, Celebrity, Men's Cologne
The new Prada Paradigme fragrance campaign positions Tom Holland against a muted green backdrop, adorned in charcoal knitwear that emphasizes intimacy over heroics. Presenting him …
Fashion often chases moments. Massimo Dutti’s latest style edit finds them instead. The brand wanders through Chelsea with model Alexis Petit, where clothes become companions. …
Runway roundups and lookbook drops worth more than a scroll.
Vintage vibes, thrift gold, and old fits getting a second shot.
New stuff, sharp takes, and a better way to scroll through menswear.
Cuts with context, fades with opinions, and hair that earns its screen time.
What happened, what dropped, and what was worth posting.
