7 For All Mankind celebrates the universal appeal of denim with its spring-summer 2018 campaign. The fashion brand spotlights artists and models for its new outing. Set in New York, Billy Kidd photographs the season's advertisement. Actor Matt Bomer connects with 7 For All Mankind, following a reunion with Todd Snyder. Bomer joins model Luka Sabbat and tattoo artist Jon Boy for the occasion. Each individual appears in a relaxed image and video.
Our range of denim creates a blank canvas for our fans to express themselves, says 7 For All Mankind chief marketing officer Jenny Habayeb.
We want to inspire them to be their own unique, beautiful, and artistic selves. Our spring 2018 campaign is a celebration of mankind and everything that comes with it–flaws and triumphs, strengths and struggles.