5 Male Models That Ruled as It Boys

The Fashionisto


Published September 19, 2015

Jesus Luz dominated the modeling conversation between 2009 and 2010 as the Brazilian boy toy of Madonna. Later parlaying his fame into a DJ career, Luz first appeared in Dolce & Gabbana’s fall-winter 2009 campaign. A favor courtesy of Madge? Perhaps! / Photo Credit: Jesus Luz photographed by Jacques Dequeker for Ellus Fall/Winter 2010 Campaign

When it comes to male models and the constantly changing fashion industry, there are always those faces that have a breakout moment. Deemed fashion it boys, a barrage of high profile work lays the groundwork for a long career like Karl Lagerfeld muses Brad Kroenig and Baptiste Giabiconi or secures a memorable moment like Madonna squeeze Jesus Luz. While models like social media sensation Lucky Blue Smith are all the rage now, before there were models such as Rick Genest and Luke Worrall. We revisit 5 models who made a definite mark.

Stylist turned designer, Nicola Formichetti’s brief stint at Mugler brought us his model muse, Rick Genest aka Zombie Boy. The unlikely model enjoyed an instant following and choice bookings for magazines such as Vogue Hommes Japan, thanks to his intriguing body of tattoos. The highlight of Rick’s modeling career spanned from 2011 to 2012 with the model gracing the pages of GQ Italia, Arena Homme+ and other magazines. / Photo Credit: Rick Genest by Maria Eriksson for Viva magazine

When it comes to model muses, no one quite has the role down like Baptiste Giabiconi. Karl Lagerfeld’s go-to male model, Baptiste was literally pushed front and center as the designer photographed him for campaigns and editorials. From nude shoots to fashion shows, from 2009 to now, Lagerfeld has easily made Baptiste an industry icon. / Photo Credit: Baptiste Giabiconi by Karl Lagerfeld for Purple magazine
Between 2009 and 2010, fashion had an infinity for the tattooed model, who looked like he could also be in an indie band. Bleached blond Brit Luke Worrall fit the mold. Representing the ultimate model with a personality, Luke joined the ranks of boys such as Jethro Cave, fronting campaigns for the likes of Pull & Bear. / Photo Credit: Luke Worrall photographed by Hedi Slimane
The it model of 2010 and 2011, Andrej Pejic made waves with an unrivaled androgyny. The blond model made waves, not only booking men’s work, but regularly being featured in top women’s publications such as Vogue Paris and Vogue Italia. Now going by the name of Andreja Pejic, the transgender model continues to make news as she breaks down barriers. / Photo Credit: Andrej Pejic by Mert & Marcus for Vogue Paris

Recent Updates

Mixing vibrant prints, Louis Joseph sports a Dries Van Noten bucket hat, Gucci GG1237SA sunglasses, and yellow N°21 sandals.

YOOX Proposes Sunny Summer Beach Style

As we head into the sunny summer days, YOOX steps forward, taking a fresh approach to beachwear. With a keen ...
Helmut Lang Pre-Fall 2023: Monochrome Magic

Helmut Lang Pre-Fall 2023: Monochrome Magic

With an approach to fashion that meshes everyday street style and sophistication, Helmut Lang introduces a range of looks for ...
Celebrate Pride with David Yurman's rainbow colored collection.

David Yurman Celebrates Pride with Rainbow Jewelry

Pride month is upon us, and there's no better way to show your spirit than with David Yurman. The luxury ...
Tattoo Ideas for Men Sunglasses

Tattoo Ideas for Men: The Ultimate 2023 Guide

Are you ready to embark on a journey of self-expression? Discover the ultimate collection of the best tattoo ideas for ...
Xiao Zhan Inspires in Gucci Link to Love Campaign

Xiao Zhan Inspires in Gucci Link to Love Campaign

With his signature charisma, Xiao Zhan returns to the spotlight in a new campaign for Gucci. As the global brand ...
Mathias Lauridsen & Son Celebrate Father's Day with Mango

Mathias Lauridsen & Son Celebrate Father’s Day with Mango

In anticipation of Father's Day, Mango Man reveals a new outing that merges fashion and fatherhood, featuring model Mathias Lauridsen ...