Warby Parker changed everything for glasses wearers. Not only can you feel good about your affordable purchase knowing someone of need will also get a pair, but you’ll also look effortlessly stylish sporting a pair. However, Warby Parker took note that they sell a customer a pair of glasses, and the customer doesn’t return for another 2 or 3 years. They also took note of the fact that 40 percent of their customers also wear contact lenses. So to better suit their customers, Warby Parker created contact lenses.
The contact lenses were launched on November 19, 2019, under the name Scout by Warby Parker. Are you a contacts wearer? If you are, then you’re all too familiar with common contact lens issues like dryness, and difficulty maintaining cleanliness. The new Scout line of contacts promises “comfort, breathable, and affordable daily contact lenses.” Now, if all of those things are true, then this is an answered prayer for many contact lens wearers. With dozens of brands on the market, it can be challenging to find a comfortable pair at an affordable price. The contacts use new centra-form technology. This technology creates flat edges for added comfort. It’s a very uncomfortable feeling when your lenses begin to dry out during the day, and the edges curl up just slightly. If this problem can be avoided so simple, then sign us up.
Not only does Warby Parker make significant comfortability claims, but they also discuss how their method of storage is much more sanitary and sustainable. Scout contacts will come in a new flat-pack design. This innovative and space-saving packaging uses almost 80% less packaging than typical contact lens designs. Contact lens wearers often don’t think about the environmental impact their daily lenses make. So much focus is placed on sustainability in other areas like straws and grocery bags. But what about items like contact lenses that are truly needed. Warby Parker has created a solution that can help better the world and the environment.
Not only is their new flat-pack design more eco-friendly, but it’s also a much more hygienic method of contact lens storage. Typical contact lenses have the interior(the portion of the lens touching the eye) at the top. Meaning, when a contact lens wearer takes a lens out of the pack, they have to touch the interior with their fingers. No matter how many times you wash your hands, there’s always a risk of bacteria. This flat-lay design puts the exterior of the lens on top. The interior is never touched, and that is revolutionary.
Warby Parker gained notable popularity with their at-home try-on period. Customers can select several frames online that will then be shipped to them to try out at home. This way, they can determine if the shape and color are indeed what they want before ordering their glasses. Well, much like that same model, Warby Parker is offering a week-long try on period for contact lenses. Customers can request a free trial period. After that period, a three month supply of Scout contact lenses will cost $110. That’s two 90 packs(one for each eye) delivered in the new flat-pack packaging for $1.25 a day.
This product launch is set to change the contact lens industry for the better. Not only does it provide a more comfortable and hygienic fit, but it also provides a more sustainable option that contact lens wearers can genuinely feel good about purchasing.