Roberto Cavalli Enlists Felix Gesnouin as Face of Uomo Fragrance

The Fashionisto

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Published September 2, 2016

Model Felix Gesnouin stars in Roberto Cavalli's Uomo fragrance campaign.Pin
Model Felix Gesnouin stars in Roberto Cavalli’s Uomo fragrance campaign.

After a collections story for GQ Russia, we catch up with Felix Gesnouin. The French model fronts his first fragrance campaign, starring in a new advertisement for Roberto Cavalli Uomo. Representing the new Cavalli man, courtesy of brand creative director, Peter Dundas, Felix delivers an arresting gaze. Wearing a sharp black blazer, Felix is pictured in one of Roberto Cavalli’s signature pieces–the patterned shirt.

Related: Roberto Cavalli Perfects 70s Boho with Latest Collection

Highlighting its new outing, Roberto Cavalli paints quite the picture of its leading man: “Blessed with an instinctive sense of style and elegance, he effortlessly blends sophistication and casualness. Unbound and free, he remains true to himself in every circumstance and never needs to pretend.”

Video: Roberto Cavalli Uomo Fragrance Campaign

Describing the characteristics of its protagonist, the brand continues, “Confident without arrogance, naturally seductive, he radiates a form of charisma that leaves a deep imprint in the hearts and minds of the people around him. For him, life is like music and he is perfectly in tune with its inner rhythm and melody.”

Roberto Cavalli Uomo Fragrance

Roberto Cavalli Uomo AdvertisementPin
Roberto Cavalli Uomo Advertisement

Created by perfumer Christophe Raynaud, Roberto Cavalli Uomo features bold top notes of black violet and saffron. The scent continues with middle notes of lavender and honey, rounded out with a base of patchouli, tonka bean, and cedar.

Roberto Cavalli Uomo Artwork and PackagingPin
Roberto Cavalli Uomo Artwork and Packaging

Capturing the free and wild spirit of Roberto Cavalli’s modern dandy, the fragrance’s bottle boasts a mix of rock ‘n’ roll and luxurious glamour. A dark glass flask is adorned with crocodile scales and finished with the brand’s monogram.


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