French brand The Kooples finds its latest male muse in Zayn Malik. The singer will not only star in the brand’s fall-winter 2018 campaign, but he co-designed a collection as well. Malik brings his contemporary cool to a capsule collection of men’s bags. The Kooples cofounder and chief executive officer Nicolas Dreyfus talks to WWD about working with Malik.
Related: Zayn Malik + More Reunite with Penshoppe for Pre-Holiday ’18 Campaign
For fall-winter 2018, we have chosen Zayn Malik, who perfectly embodies our style renewal toward more streetwear, oversized cuts and redesigned proportions.
Dreyfus continues, He has a rebellious, tough attitude with a casual yet always elegant sense of style. Zayn is sexy, creative and charismatic and was deeply involved throughout the design and creation process.
Zayn Malik x The Kooples Bag Collection
