UGG celebrates its brand-new retail partnership with Footaction by introducing a fall campaign with Vic Mensa. The Grammy nominated rapper takes the brand on a tour of Chicago for its latest advertisement. Photographer Jake Osmun follows Mensa, who sports UGG’s street-ready boots. Zoe Costello acts as style consultant for the casual outing. Here, Mensa sports UGG boots that include the brand’s Roskoe, Neumel, and Hannen TL styles.
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UGG’s Addition to Footaction
Discussing the addition of UGG to its lineup, Footaction vice president and general manager, Ken Side shares, “Footaction is very excited to offer our customers a premium assortment of UGG footwear for the fall season.” Side continues, “Launching with Vic Mensa is truly the perfect way to introduce the UGG brand to our fashion-forward consumer.”
Vic Mensa on UGG Style
Talking about the evolution of UGG, Mensa says, “I like where the UGG brand is going. They’re open to trying new things and really pushing forward. When someone like me wears UGG, it’s kind of like repurposing the brand from its original concept, which was made for surfers. I think it’s dope that they’re taking new perspectives.”