Vic Mensa Explores Chicago in New UGG Campaign

The Fashionisto

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Published November 4, 2016

Vic Mensa wears UGG's Hannen TL boots for the brand's new campaign.Pin
Vic Mensa wears UGG’s Hannen TL boots for the brand’s new campaign.

UGG celebrates its brand-new retail partnership with Footaction by introducing a fall campaign with Vic Mensa. The Grammy nominated rapper takes the brand on a tour of Chicago for its latest advertisement. Photographer Jake Osmun follows Mensa, who sports UGG’s street-ready boots. Zoe Costello acts as style consultant for the casual outing. Here, Mensa sports UGG boots that include the brand’s Roskoe, Neumel, and Hannen TL styles.

Related: Best Dressed | UGG Does Winter Style

Rapper Vic Mensa poses in the studio, wearing UGG's Butte boots.Pin
Rapper Vic Mensa poses in the studio, wearing UGG’s Butte boots.

UGG’s Addition to Footaction

Discussing the addition of UGG to its lineup, Footaction vice president and general manager, Ken Side shares, “Footaction is very excited to offer our customers a premium assortment of UGG footwear for the fall season.” Side continues, “Launching with Vic Mensa is truly the perfect way to introduce the UGG brand to our fashion-forward consumer.”

Jake Osmun photographs Vic Mensa in UGG's Roskoe boots.Pin
Jake Osmun photographs Vic Mensa in UGG’s Roskoe boots.

Vic Mensa on UGG Style

Talking about the evolution of UGG, Mensa says, “I like where the UGG brand is going. They’re open to trying new things and really pushing forward. When someone like me wears UGG, it’s kind of like repurposing the brand from its original concept, which was made for surfers. I think it’s dope that they’re taking new perspectives.”

Vic Mensa for UGG Fall Campaign

Starring in UGG's fall campaign, Vic Mensa rocks the brand's Harkley boots.Pin
Starring in UGG’s fall campaign, Vic Mensa rocks the brand’s Harkley boots.
Front and center, Vic Mensa wears UGG's Neumel boots.Pin
Front and center, Vic Mensa wears UGG’s Neumel boots.

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