Usher takes the lead in his latest role as the face of Ralph’s Club New York Eau de Parfum. The music icon channels his inner gentleman for the campaign. The choice emphasizes the assurance of a performer whose career spans from millennial nostalgia to Gen Z’s current playlists.
Usher for Ralph’s Club New York Campaign
Usher shares his enthusiasm for the Ralph Lauren partnership: “I have the greatest respect and admiration for what Mr. Lauren has accomplished, and I could not be more happy and proud to join Ralph Lauren Fragrances.” He continues, “This is a brand that represents the best of who I want to be as an entrepreneur, a creator, and a man. I’m inspired and energized—this partnership feels like coming home.”
Usher’s imagery leans into a classic tuxedo narrative, yet the fragrance itself offers deeper intrigue. Opening with a vibrant rush of blackcurrant and zesty green mandarin tempered by fresh bergamot, Ralph’s Club New York unfolds toward aromatic lavender and bourbon geranium.
The rich sensuality of Madagascar bourbon vanilla, anchored by Australian sandalwood, fir balsam, and moss, lends substance to this fougère-ambery-fruity profile. The chrome bottle, unapologetically sleek, channels New York’s angular energy, balancing style with communal symbolism that feels both earnest and aware of its own polish.
Ultimately, it is the campaign’s chosen face who provides essential grounding. Usher signals authenticity even amid the careful sheen of a fragrance designed to mirror New York’s unwavering self-assurance. Aspirational yet approachable, Ralph’s Club New York offers a convincing invitation to step into its world.
