Christian Cowan Stars in TOMS Wear Good Campaign

The Fashionisto

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Published April 18, 2024

All smiles, Christian Cowan wears white sneakers for TOMS' Wear Good campaign for spring-summer 2024.Pin
All smiles, Christian Cowan wears white sneakers for TOMS’ Wear Good campaign for spring-summer 2024. Photo: TOMS

In a fusion of advocacy and style, TOMS unveils its spring-summer 2024 “Wear Good” campaign, starring Christian Cowan. The celebrated designer and passionate mental health advocate brings his vibrant flair to the campaign, sporting the TRVL Lite Court sneaker in white leather—a nod to his love for comfort and accessibility in fashion.

Cowan’s presence in the advertisement highlights his unique style and underscores his commitment to mental health awareness, aligning perfectly with TOMS’ longstanding mission to foster a supportive community.

TOMS Spring/Summer 2024 Wear Good Campaign

Christian Cowan fronts TOMS' Wear Good campaign for spring-summer 2024, wearing the brand's signature espadrilles.Pin
Christian Cowan fronts TOMS’ Wear Good campaign for spring-summer 2024, wearing the brand’s signature espadrilles. Photo: TOMS

The TOMS campaign champions mental health initiatives, encouraging customers to look, feel, and do good. Amy Smith, TOMS Chief Brand & Impact Officer, articulates this vision: “We are building connection with the TOMS community through our new tagline—Wear Good.”

Smith adds, “TOMS has always been in business to improve lives, and the impact we’re able to make is all thanks to our customers purchase. When folks choose to wear TOMS, they show they choose to Wear Good.”

Sporting white sneakers, Christian Cowan stars in TOMS' Wear Good campaign for spring-summer 2024.Pin
Sporting white sneakers, Christian Cowan stars in TOMS’ Wear Good campaign for spring-summer 2024. Photo: TOMS

TOMS has redefined its brand with the tagline “Wear Good,” showcasing its commitment to making a positive impact by donating a third of its profits to support mental health initiatives. The Wear Good campaign aims to inspire people to embrace individuality while contributing to a greater cause.

TOMS enlists musician MILCK, designer Christian Cowan, licensed therapist Jacqueline Garcia, podcast host Tay Lautner, breathwork facilitator Millana Snow, and co-founder and CEO of Wondermind Mandy Teefey as the stars of its spring-summer 2024 Wear Good campaign.Pin
TOMS enlists musician MILCK, designer Christian Cowan, licensed therapist Jacqueline Garcia, podcast host Tay Lautner, breathwork facilitator Millana Snow, and co-founder and CEO of Wondermind Mandy Teefey as the stars of its spring-summer 2024 Wear Good campaign. Photo: TOMS

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