Christian Cowan Stars in TOMS Wear Good Campaign

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In a fusion of advocacy and style, TOMS unveils its spring-summer 2024 “Wear Good” campaign, starring Christian Cowan. The celebrated designer and passionate mental health advocate brings his vibrant flair to the campaign, sporting the TRVL Lite Court sneaker in white leather—a nod to his love for comfort and accessibility in fashion.

Cowan’s presence in the advertisement highlights his unique style and underscores his commitment to mental health awareness, aligning perfectly with TOMS’ longstanding mission to foster a supportive community.

TOMS Spring/Summer 2024 Wear Good Campaign

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The TOMS campaign champions mental health initiatives, encouraging customers to look, feel, and do good. Amy Smith, TOMS Chief Brand & Impact Officer, articulates this vision: “We are building connection with the TOMS community through our new tagline—Wear Good.”

Smith adds, “TOMS has always been in business to improve lives, and the impact we’re able to make is all thanks to our customers purchase. When folks choose to wear TOMS, they show they choose to Wear Good.”

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TOMS has redefined its brand with the tagline “Wear Good,” showcasing its commitment to making a positive impact by donating a third of its profits to support mental health initiatives. The Wear Good campaign aims to inspire people to embrace individuality while contributing to a greater cause.

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