Tommy Hilfiger channels the energy of Formula 1 into the new APXGP collection, launched in partnership with the forthcoming F1 movie. The name APXGP comes straight from the film’s fictional racing team, grounding the capsule in the story that will unfold on the big screen.
Tommy Hilfiger x F1 APXGP Collection
Damson Idris leads the campaign and the movie itself, bringing an insider’s familiarity as a Tommy Hilfiger ambassador. The APXGP collection reflects Tommy Hilfiger’s established legacy in racing style, following years spent dressing drivers such as Lewis Hamilton and George Russell.
The APXGP collection captures the immediate connection between racing culture and contemporary fashion. Statement pieces like the padded red jacket, vegan leather varsity, and bold striped polo show Tommy Hilfiger’s signature preppy touch, layered with pit lane iconography.
The campaign, set at the circuit, gives the clothes a sense of place and momentum, designed for city days or the anticipation of race day. With this collection, Tommy Hilfiger sits squarely at the crossroads of fashion, sport, and cinema.
APXGP signals a fresh chapter, honoring racing legends while speaking to today’s cultural fascination with competition and spectacle.
