![Theory Spring Summer 2020 Campaign 002 Piero Mendez connects with Theory for its latest advertising campaign.](https://www.thefashionisto.com/wp-content/uploads/2020/05/Theory-Spring-Summer-2020-Campaign-002.jpg)
Theory delivers a minimal outing for spring-summer 2020, which focuses on its core wardrobe essentials. The fashion brand’s proposal is straightforward, with a campaign lensed by photographer Hanna Tveite. Model Piero Mendez embodies the Theory man as he dons quintessential styles that resonate with a chic timelessness. Ludivine Poiblanc outfits Piero for the advertisement. He dons Theory’s knitwear, suiting, and more.
Related: Theory Revisits the Modern Wardrobe with Pre-Spring ’20 Collection
Theory Spring/Summer 2020 Essentials Campaign
![Theory Spring Summer 2020 Campaign 001 Donning a navy suit, Piero Mendez fronts Theory's new campaign.](https://www.thefashionisto.com/wp-content/uploads/2020/05/Theory-Spring-Summer-2020-Campaign-001.jpg)
![Theory Spring Summer 2020 Campaign 003 Front and center, Piero Mendez appears in Theory's advertising campaign.](https://www.thefashionisto.com/wp-content/uploads/2020/05/Theory-Spring-Summer-2020-Campaign-003.jpg)