Dolce & Gabbana promises an endless summer with the unveiling of the new Light Blue campaign. English actor Theo James steps into the spotlight on the Italian island of Faraglioni, joining model Vittoria Ceretti in a bold reimagining of the brand’s coastal fantasy.
Theo James for Dolce & Gabbana Light Blue
Photographed and directed by Gordon Von Steiner, the campaign marks James’ arrival in the iconic white swim briefs, a look immortalized by David Gandy. Ceretti matches his presence with her own strong gaze, embodying Dolce & Gabbana’s timeless appeal beneath the Mediterranean sun.
The campaign introduces Dolce & Gabbana Light Blue Capri in Love, a fragrance that captures the salty-sweet clarity of the sea breeze. The scent opens with black pepper and Capri green fig, settling into earthy patchouli.
The bottle takes inspiration from hand-painted Italian ceramics, finished with a sky-blue cap that mirrors the waters surrounding Capri. This new expression of Light Blue retains the freshness of the original while offering something warmer and more textured, in both scent and design.
Set against the cliffs and sea, the Dolce & Gabbana Light Blue advertisement lingers in the heat of late afternoon. Wet skin glistens in direct sun, eyes search past the horizon, and every detail locks into place like a frame from a classic summer film.
With each image, Dolce & Gabbana returns to the essence of Light Blue: sun-drenched skin, coastal intimacy, and a scent that belongs to long days on the water.
