Sunspel defines high summer 2025 with the calm confidence of the 1950s Riviera—sun-washed, softly tailored, and made for drawn-out days in southern light. The British label travels to Cefalù, Sicily, where linen suits cut from Italian-spun cloth and Egyptian cotton polos meet the weather with assurance.
Sunspel High Summer 2025
Buzz White, following his spring work with the brand, photographs the campaign with a softer eye—drawing out the season’s gentler moments. Stuart Williamson’s styling and StudioSmall’s pared-back art direction reinforce the summer’s shape and tone.
Sunspel casts Keno Von Keudell and Dylan Lloyd Courtaillac for the season, their presence mirroring the tone of the collection. In a defining look, a sand linen suit meets the light with clarity, paired with an ivory shirt. The reference to 1950s resort style is there with easy, clean lines and a muted palette.
A blue linen shirt, collar slightly open, meets green pleated trousers that keep their form yet remain relaxed. The colors drift from faded stone and warm cream to soft blue and olive, tied together by texture—slubbed linen, looped toweling, mesh knit that stays close to the body without effort.
Sunspel lets fabric and proportion guide the tone, drawing focus through clean lines and subtle detail. That same sensibility carries into the setting, easy and closely observed. From tiled kitchens to open balconies and sun-beaten stone, the season moves through summer with calm strength—measured, steady, and unmistakably Sunspel.
