Zara Explores the Architecture of Style with Jon Kortajarena

Six suits, six archetypes. Zara casts Jon Kortajarena as dancer, magician, actor, gallery owner, architect, and photographer across its Galicia atelier.

The Fashionisto

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Published May 12, 2026

Jon stands in a dark double-breasted suit with arms outstretched as a yellow scarf flies through the air against a deep blue curtain
Jon Kortajarena plays the magician in a dark double-breasted suit for Zara’s Into the Process VIII. Photo: Zara

Zara’s latest outing, Into the Process VIII, works as a cinematic tribute to the sanctity of the atelier more than a presentation of finished garments. Directed by Alexandre Silberstein and starring Jon Kortajarena, the project functions as a visual essay on the demanding, often abstract journey from a flicker of intuition to a tangible form.

Jon sits behind a medium-format Hasselblad camera on a tripod, wearing a gray textured blazer against a navy curtain
Jon takes on the photographer archetype in a gray textured blazer for Zara Into the Process VIII. Photo: Zara
Jon wears round wire-rimmed glasses and a navy suit while studying a white architectural model on a dark table
Jon embodies the architect in round glasses and a navy suit, studying a building model for Zara’s Galicia atelier project. Photo: Zara

Zara Into the Process VIII

Silberstein’s lens lingers on the technical and emotional labor of creation, the close observation required in pattern making, the small measurements of centimeters and inches, and the contact between the designer’s hand and the raw fabric, instead of focusing on the seasonal collection as a commercial product.

Jon embodies this artistic search, moving through a space defined by architectural models and technical sheets, where the true soul of menswear lives in the painstaking refinement of a prototype as much as in the final garment.

Close-up of Jon in a white cotton tank top against a deep blue curtain, resting his chin on his hand
Depicting the dancer, a close-up of Jon in a white cotton tank top from Zara’s Into the Process VIII. Photo: Zara
Portrait of Jon in a black blazer worn over an open white shirt, against a deep blue curtain
As the gallery owner, Jon wears a black blazer with an open white shirt for Zara Into the Process VIII. Photo: Zara
Jon stands in a light gray blazer over a black T-shirt with a mustache, facing another figure in profile against a navy curtain
A film still from Zara Into the Process VIII finds Jon as the actor in a light gray blazer and black T-shirt. Photo: Zara

Zara turns the act of getting dressed into a philosophical inquiry by foregrounding concepts like scaling, modeling, and fitting. The edit shows that every seam is a decision and every silhouette is the result of a process that prioritizes the journey over the destination.

Jon wears a navy unstructured blazer with peak lapels over a white tank top, with navy pleated trousers and a black leather belt
Jon pairs a navy unstructured blazer with a white tank top and pleated trousers for Zara Into the Process VIII. Photo: Álvaro Pereña Jimenez / Zara
Profile portrait of Jon in a black peak-lapel suit jacket with a white shirt and a white pocket square, hair slicked back
Jon takes on a black peak-lapel suit with a white pocket square for Zara Into the Process VIII. Photo: Álvaro Pereña Jimenez / Zara
Jon stands in a charcoal gray two-button suit with a white open-collar shirt, brown belt, and dark brown leather shoes
Jon wears a charcoal gray suit with an open white shirt for Zara Into the Process VIII. Photo: Álvaro Pereña Jimenez / Zara
Jon stands in a charcoal double-breasted peak-lapel suit with an open-collar shirt and a white pocket square
Jon wears a charcoal double-breasted suit for Zara Into the Process VIII. Photo: Álvaro Pereña Jimenez / Zara

Through Álvaro Pereña Jimenez’s photography, the technical specs usually hidden inside a garment’s construction become high-art iconography. This eighth installment of the series reaffirms that for Zara, design is a continuous, living evolution, where the daily rituals of ironing, cutting, and sketching are what give a piece its lasting value.

Close-up profile of Jon with a mustache, wearing an oat micro-houndstooth blazer over a dark brown T-shirt
A close-up of Jon in an oat micro-houndstooth blazer with a mustache for Zara Into the Process VIII. Photo: Álvaro Pereña Jimenez / Zara
Jon stands in profile in a gray single-breasted suit with a dark T-shirt and chain, brown leather lace-up shoes, on a navy carpet
Jon plays the actor archetype in a gray suit and dark T-shirt for Zara Into the Process VIII. Photo: Álvaro Pereña Jimenez / Zara
Jon wears round wire-rimmed glasses with a navy micro-check suit jacket and a cream open-collar shirt, looking down in profile
Jon wears round glasses with a navy micro-check suit for the architect archetype in Zara Into the Process VIII. Photo: Álvaro Pereña Jimenez / Zara
Tight portrait of Jon with wet, swept-back hair in a black blazer over an open white shirt
A tight portrait of Jon closes Zara Into the Process VIII. Photo: Álvaro Pereña Jimenez / Zara

For a different mode of Zara’s storytelling, see Parker van Noord’s run through the brand’s summer escape.

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