Tommy Hilfiger has always bet on icons. Rafael Nadal, Gigi Hadid, Lewis Hamilton, Zendaya. Travis Kelce represents something different. While past ambassadors brought global, high-fashion visibility, Kelce brings the commercial power of the NFL and the enormous audience that watches it every week.
The brand has named him global brand ambassador and creative collaborator on a multi-season partnership that begins with a fall 2026 campaign shot in New York and continues into spring-summer 2027. The deal includes a co-designed menswear collection reworking what Tommy Hilfiger calls “Prep Made Current.”
For Kelce, who grew up asking his mother to buy him Tommy Hilfiger Sailing Gear jackets in high school, the partnership connects him to a label he wore long before anyone was watching. Kelce is 14 NFL seasons in, with a primetime television presence and a podcast co-hosted with his brother Jason. Tommy Hilfiger is betting that reach translates off the field.
Kelce will be reworking the prep look starting fall 2026, but Tommy Icons spring 2026 is where that look stands right now.
