Ralph Lauren’s fall-holiday 2025 collection feels like a homecoming. It circles back to the American West, the landscape that has shaped his imagination for decades, and reinterprets it through the lens of sophistication. What results is a portrait of how refinement can live side by side with ruggedness.
Ralph Lauren Fall/Holiday 2025
Ralph Lauren has always understood the West as more than a geographic place. It is a state of mind, built on self-reliance and romance, where denim and wool belong as naturally as silk and velvet.
This season, Ralph Lauren draws from his most enduring symbols: suede fringe jackets, chambray shirts, shearling bombers, and the familiar flash of silver at the belt. A black fringed jacket worn with white tie and tails reimagines eveningwear through frontier grace, while a patchwork sweater featuring the Polo Bear feels like a wink to his own mythology.
The fabrics hold the story’s weight. Denim reflects workwear’s persistence, while tweed and tartan remind us of American tailoring’s dialogue with the Old World. Accessories crafted in partnership with Native American silversmith Neil Zarama of the Chiricahua Apache Nation lend the collection depth through artistry and lineage.
Lauren frames the collection with a line that reads like a personal manifesto: “America’s rugged landscapes have long been both a place of refuge and inspiration for me.” The campaign images translate that idea faithfully.
Snowcapped mountains and wide valleys serve as stage and metaphor, places where authenticity and aspiration meet under open skies. This is the Ralph Lauren story retold for a new moment. The West remains wild, but here it wears a tie.
