Prada invites the viewer to pause, reconsider, and look again with its spring-summer 2026 campaign. Nicholas Hoult, Damson Idris, and Levon Hawke lead the men’s imagery.
Hoult wears a brown leather jacket with pleated trousers, the look composed yet casual.
Prada Spring/Summer 2026 Campaign
Prada’s campaign unfolds as a dialogue between art and fashion. American artist Anne Collier reframes the campaign image as an object to be held, placing photographs within photographs, suspended in human hands.
Idris, returning after his appearance in Prada’s holiday campaign, brings continuity and a structured calm, dressed in a double-breasted suit with a softened silhouette.
Hawke appears in tailored suiting sharpened by a saturated red underlayer and softened by a utilitarian bag.
Inside Prada’s frames, photographer Oliver Hadlee Pearch captures the Italian house’s collection with restraint, allowing proportion, texture, and posture to do the work.
