The Prada Linea Rossa campaign, titled New Heights, places Jake Gyllenhaal in terrain where survival looks cinematic. Photographed by Rory van Millingen, the imagery takes us from glacial plains to mountain ridges.
Jake Gyllenhaal for Prada Linea Rossa
For Prada Linea Rossa, this season’s tone is stripped to its elements: wind, ice, and focus. It feels like a continuation of Prada’s ongoing meditation on technical wear as a form of emotional control, a uniform for those who find calm in confrontation.
The eyewear itself propels Prada’s philosophy forward. Shield lenses, wraparound frames, and angular silhouettes emphasize clarity. These designs are made to withstand temperature, pressure, and fatigue, but their sharp minimalism keeps them suited for the city.
Gyllenhaal’s familiar presence grounds the Prada Linea Rossa campaign in realism. New Heights provides a field test for the mind, a type of endurance akin to composure.
