Prada revisits the road home with A Winter’s Tale, its holiday 2025 campaign shot by Glen Luchford. The story follows Maya Hawke, Damson Idris, Louis Partridge, Letitia Wright, and Li Xian through a snow-covered landscape that captures the idea of fond memories through a cinematic lens.
Prada Holiday 2025 Campaign
Prada’s holiday campaign unfolds with a familiar setting, which includes vintage cars, wool coats, and the intimate choreography of friends traveling together. Here, Luchford documents a portrait of the holiday journey, but in Prada’s terms, capturing a return as much as an escape.
The campaign finds beauty in subtle gestures, whether it’s a hand on a door or a gaze through frost. Prada turns the seasonal campaign into a reflection on belonging and time, using the language of travel to explore what home looks like now.
Revisit last year’s holiday campaign starring Louis Partridge
