Polo Ralph Lauren’s new project, Polo Originals and Friends, gathers working creatives in Tokyo to show how Polo’s menswear plays in real life. The cast acts like a style roundtable: Shuhei Nishiguchi, Hiroki Koda, Aaron Chang, James Harvey-Kelly, and Andrew Lin.
Their disciplines span fashion direction, tailoring, illustration, photography, and acting, and the campaign tracks how they wear and interpret Polo.
Polo Originals & Friends
Why Tokyo, and why now. Japan has long edited American style: Ivy in the 60s, denim scholarship in the 80s, Ametora-era study in the 2000s. Setting the campaign there salutes that exchange, the back-and-forth where Polo once inspired collectors, then learned from their rigor in return.
The pictures tell the story cleanly. A crested scarf coils over a navy double-breasted blazer and a ball cap. A brown check three-piece pairs with a bolo tie and a wide-brim hat. A pinstripe double-breasted suit meets a straw boater and a folded newspaper.
Elsewhere you see a herringbone overcoat and club tie with a ball cap and camera, denim under a blazer with western boots, cable knits with nautical crests, roomy cords patched from use. Familiar building blocks, shuffled for today.
Polo Ralph Lauren centers three ideas: personal style, cultural memory, and timeless craft. The brand has always worked like a shared language, traveling, then returning with a new accent.
