Moncler’s spring 2026 campaign arrives in Rome with the brand casting Sicilian actor Francesco Scianna as its leading man. Captured across Roman piazzas, Scianna embraces the city’s cinematic charm. Scianna is 40-something, bearded, visibly a real person, and the clothes are styled to that fact.
Moncler Spring 2026 Campaign
Scianna himself pointed to the “deconstructed shirts” as this season’s defining move, and the campaign images reinforce that. A striped shirt appears in nearly every frame, worn open and collars spilling up through layers: beneath navy outerwear, under a charcoal snap-front jacket, and even emerging from a cream quilted down vest.
Moncler’s vest, lightweight and technical, is spring’s smartest piece. It shortens the torso just enough to give the layered stack a waist, while the shirt underneath does all the personality work.
The palette runs from deep navy to ivory with camel warming the middle. The whole thing lands in territory Moncler has historically left unexplored: a man dressed for the life he actually has, the piazza and the side street and the slow afternoon, outerwear designed for the city instead of the summit.
