Moncler arrives at a “Puffy Summer” with a sense of humor, pairing Jamie Dornan with Jun Yeong Baek in a campaign that plays against the brand’s puffer-coat reputation. Dornan plays the bemused movie star, blowing bubble gum in one shot and clutching a melting popsicle in the next, his usual composure slipping just enough to land the joke.
Moncler “Puffy Summer” Campaign
This summer, Moncler turns a warm-weather outerwear exercise into something closer to a character study, where the clothes sit between utility and play. The styling extends Moncler’s layering vocabulary into lighter territory, striped shirting under featherweight gilets, glossy windbreakers over pajama-cut tops, bucket hats and beanies cribbed from a seaside postcard.
The palette and silhouettes nod to 1960s Riviera leisure, the house’s signature volume softened through technical fabric into something closer to vacation wear. Summer Moncler stays recognizable, only lighter on its feet and happy to be caught mid-popsicle.
Moncler’s warm-weather chapter opened earlier this year with Francesco Scianna’s Rome campaign.
