Massimo Dutti Gives Summer Dressing a Natural Pace

Vasko Luyckx models a wardrobe that shifts effortlessly from the harbor’s first light to warm evenings in town.

The Fashionisto

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Published July 9, 2026

Vasko Luyckx stands barefoot on a wooden dock holding his shoes, wearing an olive zip jacket over a heather gray sweater and light-colored shorts, with harbor boats behind him
Vasko Luyckx takes to the dock for Massimo Dutti’s “Unscripted Hours” edit. Photo: Massimo Dutti

Massimo Dutti continues its summer story with “Unscripted Hours.” The new edit follows the pace of a coastal town from the first light of morning through the close of day. The season considers how a wardrobe adapts as the hours unfold.

Massimo Dutti “Unscripted Hours”

Vasko Luyckx sits on a rock by the harbor in an open pinstriped ivory linen shirt and dark wash denim, wearing sunglasses
Vasko Luyckx relaxes on a harborside rock, wearing an ivory linen shirt with jeans. Photo: Massimo Dutti

Linen shirts, striped knit polos, lightweight tailoring, suede jackets, and leather accessories shift naturally with changing temperatures and settings. The pieces cross from sunlit harbor walks to shaded streets. Whitewashed architecture, blue shutters, and quiet marinas provide a fitting backdrop for the label’s relaxed approach to dressing.

Close-up of Vasko Luyckx in a navy striped polo tucked into ivory trousers with a black belt, wearing sunglasses in a white chair
Vasko Luyckx leans back in a striped polo with wide-leg trousers. Photo: Massimo Dutti

The season comes into sharper focus through a mix of wide-leg trousers, soft tailoring, washed denim, and lightweight knits that guide the wardrobe from morning into evening. Model Vasko Luyckx wears rich shades of olive, chocolate, navy, and faded pink that add depth to the seasonal palette. Suede loafers, braided leather details, and textured outerwear reinforce Massimo Dutti’s view of summer as something shaped by everyday rituals.

Vasko Luyckx wears an open blush pink linen shirt and olive trousers, carrying a suede bag with a red garment, standing before a blue shuttered door
Vasko Luyckx pauses against a blue shutter, his blush shirt paired with a suede bag slung at his side. Photo: Massimo Dutti

Suede jackets and leather accessories set the tone for “Unscripted Hours,” and Massimo Dutti extends that same wardrobe into totes, sandals, and sunglasses for its Le Marais story.

Vasko Luyckx walks along a coastal path in a pink polo shirt, dark wash denim trousers, and suede loafers, carrying a suede jacket over his arm past a white archway overlooking a hazy harbor
Graphic title page for Massimo Dutti's Unscripted Hours summer campaign, showing Vasko Luyckx in an ivory linen shirt with an olive sweater tied at his waist and white trousers, leaning against a blue door
Vasko Luyckx wears a camel suede jacket over a sage green shirt and dark trousers, standing in sandals against a ridged white paneled wall
Vasko Luyckx walks past a white shuttered building carrying an olive suede tote bag, wearing a navy striped polo tucked into ivory trousers and sunglasses
Vasko Luyckx wears an ivory suede jacket over a brown shirt and ivory trousers with a braided belt, standing at a railing overlooking a harbor full of boats
Vasko Luyckx wears a dark brown suede jacket over an ivory henley and olive drawstring trousers, leaning against a pier railing with boats glittering on the water behind him
Graphic page of Vasko Luyckx in a maroon shirt half-tucked over a white tee and gray-brown trousers, holding a sandal while leaning on a stone ledge above the harbor
Vasko Luyckx wears a striped olive linen shirt with a dark suede jacket and sweater tied at his waist, dark trousers, and brown boat shoes, standing against a white wall
Graphic page of Vasko Luyckx in a blue gingham shirt over a white popover, holding a dark suede bag, wearing olive trousers against a textured white stone wall
Distant aerial view of Vasko Luyckx standing at the end of a pier in a dark jacket and gray trousers, sunlight glittering on the water
Graphic page of Vasko Luyckx in an open blush pink linen shirt and olive trousers, holding a suede bag with a red garment, leaning against a blue shuttered door
Vasko Luyckx wears a sage green button-down shirt and dark trousers, walking past a white corrugated panel wall in sunlight
Vasko Luyckx wears a brown plaid shirt over a white popover with ivory trousers, a woven belt, and suede loafers, standing beneath a stone archway overlooking the harbor
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