John Varvatos uses fall-winter 2025 to mark twenty-five years of the house with A Love Letter. From sharply cut leather to metallic suiting, the collection brings together the elements that helped build the brand.
John Varvatos Fall/Winter 2025 Campaign
Photographed by Timothy White, the John Varvatos campaign moves through New York at night. Soho storefronts, Chinatown crossings, and the Bowery subway entrance act as a stage, with 315 Bowery, once home to legendary music club CBGB, offered as a clear anchor.
The looks modeled by Vincent Marc and Unai Bartra perfectly capture the John Varvatos man. A slim black shirt and belt frame tailoring that nods to glam rock. Leather trousers and jackets continue as the house’s foundation, reminders that rebellion can be tailored.
By staging the campaign in familiar New York corners, Varvatos connects the anniversary to a lineage of sound and dress. It calls back to nights when clothing carried the same urgency as music, when sharp lines and stage wear meant freedom.
