GU Fall 2026 Marks Francesco Risso’s Creative Debut

GU celebrates 20 years with a fresh creative direction shaped by a vision of modern dressing.

The Fashionisto

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Published July 15, 2026

Three GU models in a mustard shearling-collar parka, an orange half-zip sweater with a pleated skirt, and a blue shearling-collar parka with joggers
GU unveils its fall-winter 2026 collection. Photo: GU

GU enters a new era with its fall-winter 2026 collection, the first designed under creative director Francesco Risso. Released as the Japanese brand celebrates its 20th anniversary, the collection introduces a wardrobe organized around six lifestyle concepts: minimal, classic, utility, playful, sports, and cozy.

GU Fall/Winter 2026

Six GU models grouped together in black leather, tailored coats, and knitwear in a moody neutral palette
Tailored coats, black leather, and knitwear come together for GU’s classic concept in moodier fall tones. Photo: GU

The concepts encourage customers to mix pieces to suit their own routines instead of following a single aesthetic. The result is a balance of tailoring, knitwear, outerwear, and casual separates that feel contemporary while remaining approachable.

Close-up of a smiling GU model in a brown cardigan over a light blue collared shirt, wearing dark sunglasses
A brown cardigan layers over a light blue shirt, finished with dark sunglasses for an easy, smart look. Photo: GU

The collection favors rich seasonal colors, including brown, olive, charcoal, mustard, and deep blue. Checked suiting, long overcoats, cropped jackets, cardigans, and relaxed trousers form the foundation.

Five GU models seated together in colorful cable-knit sweaters, plaid scarves, striped beanies, and argyle socks
Cable knits and plaid scarves layer for a colorful, playful mix for the season. Photo: GU

Sportswear also plays a central role through varsity-inspired track jackets, hoodies, cargo pants, and substantial puffers. Textured scarves and knitwear add warmth for the colder months.

A GU model with his face fully wrapped in a knit turtleneck, wearing ski goggles, a plaid cap, and an oversized plaid jacket
Ski goggles, marle knitwear, and an oversized plaid jacket layer up for the season’s coziest cold-weather look. Photo: GU

The overall collection reflects Risso’s vision of clothing that supports everyday life while leaving room for personal expression, giving GU a confident new direction as it looks beyond its second decade.

A large group of GU models in an eclectic mix of coats, knitwear, and tailoring, one seated with a tennis racket
Five GU models in a line wearing a mustard coat, a checked coat, a camel trench with a plaid scarf, a brown blazer and skirt, and a tan jacket over a red sweater
Three GU models seated closely together in a lilac jacket, a light blue jacket over a cream top, and a lavender top layered with plaid
Two GU models laughing together, one in a gray blazer and dark trousers, the other in a black leather jacket and skirt with glasses
Five GU models grouped together in a patterned cardigan, a striped sweater with a plaid skirt, a shearling jacket, and a floral dress
Two GU models close together, one in a heather gray sweatshirt and light sweatpants, the other in a blush and light layered top
Two GU models in oversized plaid coats, one in a yellow-toned plaid, the other in a bold multicolor plaid, holding hands
Two GU models, one in a camel skirt suit with an argyle scarf, the other in a tan jacket over a red sweater vest looking upward
Three GU models in a lime green sweater with a plaid coat, a checked blazer with a mustard skirt, and a fuzzy lime green jacket with a mustard skirt
Close-up of a GU model in a light hooded puffer jacket and dark ski goggles, smiling
Two GU models seated, one in a green and blue puffer jacket, the other in a deep blue track jacket and yellow backward cap
Five GU models grouped together in green sweaters, striped knits, and a puffer jacket in shades of blue, green, and yellow
Two GU models in track jackets, one green with a colorblock sweater, the other deep blue with a backward cap and tan colorblock sweater
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