David Gandy has returned to the field of body-conscious basics, this time as both architect and face of his own label. The new campaign for David Gandy Wellwear places him in vests, trunks, and sleep pants.
The history matters here. Gandy became globally recognizable through Dolce & Gabbana’s Light Blue fragrance campaign, where he appeared in a white swimsuit aboard a boat off Capri. Nearly twenty years later, he revisits the territory of bodywear, but this time under his own name and with a different message.
David Gandy Wellwear Underwear Edit
The pieces in focus, the Ultimate Trunks, Sleep Pants, Ultimate Vest, and Premium Pyjama Crew, embrace a technical language. The trunks are cut from a cotton modal stretch blend with an antibacterial and anti-odor treatment designed to last through repeated washes.
The sleep pants and pyjama crew use a mix treated with aloe vera to claim moisturizing and anti-inflammatory benefits. The vest relies on Pima cotton and a garment-washed finish. All are made in Portugal, tying into a tradition of European textile refinement.
Gandy’s presence is as familiar as ever, yet the mood is softened, shifting attention toward fabrics made to serve the everyday. Here, David Gandy Wellwear sells the idea that looking sharp and feeling assured can be achieved through essentials shaped for endurance and comfort.
