Burberry’s winter 2025 campaign unfolds with an eccentric country weekend, stitched in tweed and velvet. The season plays like an English novel set in an ornate manor, complete with characters who seem plucked from portraits on the walls. Here, the air is heavy with rain, and the clothes are pitched somewhere between tradition and quiet rebellion.
Burberry Winter 2025 Campaign
The setup is a weekend in the country. Think rainy walks, late-night fires, and coats that could withstand both. Yet the mood is not utility alone.
The silhouettes lean into eccentricity, suggesting the type of English bohemian who wears a velvet suit to breakfast or carries a duffle into a drawing room. These pieces are imagined as modern heirlooms, clothes that inherit a past while signaling something still unsettled, still in flux.
There is grandeur in the textures. Jacquard trench coats are patterned like faded wallpaper, military-inspired outerwear appears like weather-beaten leather, and knitwear looks like a tapestry cut and reassembled for the present.
A check shirt peeks from under a fisherman’s sweater, reminding us that Burberry’s signatures remain intact. The fur-collared coat, the velvet tailoring, even the wool bag carried like a relic, all trade on familiarity while slipping into eccentric territory.
Burberry’s casting underscores the mood. Young faces with slick hair sit beside older figures who carry the patina of lived experience, creating an intergenerational dialogue about how clothes persist. Burberry shows that tradition thrives when it is handled casually, even irreverently.
What matters is the tone. The campaign insists that heritage and eccentricity are not contradictions, but companions. It is Burberry at its most English, and therefore at its most modern.
