RI Active: River Island Launches Activewear

The Fashionisto

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Published December 14, 2016

River Island RI Active 2016 Mens Collection 004Pin
Roger Frampton models activewear from River Island’s new line, RI Active.

River Island tackles activewear with the launch of its new line, RI Active. Model and fitness guru, Roger Frampton gives the brand’s activewear a spin with his whole-body workouts. Discussing the fourteen piece collection debut, River Island Head of Menswear Buying, Nick Tahir shares, “RI Active was born out of a growing market demand for slick hardworking training gear. Today the average male consumer doesn’t just care about appearance; it’s about fitness and wellbeing too.”

Related: River Island Unveils Fresh Fashions for Spring ’17

Tahir continues, “We wanted to offer a collection that was both stylish and functional, combining technical features and performance materials with our house design style to offer a solid range that ticks all the boxes. Whether you’re looking for stylish athleisure separates or a new gym uniform, RI Active has you covered.”

Roger Frampton for River Island RI Active

River Island RI Active 2016 Mens Collection 001Pin
Model Roger Frampton strikes a fighting pose in activewear from RI Active.
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Working out, Roger Frampton sports pieces from RI Active.
River Island RI Active 2016 Mens Collection 003Pin
English model Roger Frampton rocks new activewear from River Island’s RI Active range.
River Island RI Active 2016 Mens Collection 005Pin
River Island taps Roger Frampton to model a look from its new RI Active range.

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