Fall 2009 marks the debut of Singapore based label, Reckless Ericka. The team of four–Afton Chen, Diorelle Sy, Ruth Marbun and Louis Koh staged their first outing for the label in May at the 2009 Audi Fashion Festival. Fall’s theme is “Brit Kid Goes To India”. Self-described as “Euro-centric”, the collection fuses a suggested edginess with the quirks of various colors and patterns. Setting itself apart from what is deemed common or the usual, the collection’s cuts and silhouettes are mildly adjusted for a reasonable, but fashion-forward look. The collection is currently available for sale at the official Reckless Ericka website.