Rae Sremmurd Links Up with Giuseppe Zanotti for Blabber Sneaker Launch

Rae Sremmurd sports Giuseppe Zanotti's white Blabber sneakers.
Rae Sremmurd sports Giuseppe Zanotti’s white Blabber sneakers.

Hip hop duo Rae Sremmurd links up with Giuseppe Zanotti to front its Blabber sneaker launch. Brothers Slim Jxmmi and Swae Lee appear in images as well as a video to promote the skate-inspired sneaker. Sneaker culture has become such a force in contemporary fashion, shares Giuseppe Zanotti. And for the Blabber, in particular, I wanted to break the rules and create an unexpected campaign—there are no better rule-breakers than Rae Sremmurd.

Related: Zayn Malik Stars in GQ Shoot, Talks Style & Giuseppe Zanotti Collaboration

Swae Lee adds, Sneakers are a very important part of fashion because they can make or break your outfit. Slim Jxmmi explains, The campaign is really young and fun. It’s for the new generation, new leaders, new trendsetters and new icons in the world. Explore Giuseppe Zanotti’s Blabber sneaker styles below and shop the shoes at GiuseppeZanotti.com.

Rae Sremmurd for Giuseppe Zanotti Blabber Sneaker Launch

Swae Lee poses with Giuseppe Zanotti's black Blabber hi-top sneakers.
Wearing leather pants, Swae Lee poses with Giuseppe Zanotti’s black Blabber hi-top sneakers.
Rocking a leather biker jacket, Slim Jxmmi is pictured with Giuseppe Zanotti's black Blabber sneakers.
Rocking a leather biker jacket, Slim Jxmmi is pictured with Giuseppe Zanotti’s black Blabber sneakers.
Giuseppe Zanotti enlists Rae Sremmurd to front its Blabber sneaker launch.
Giuseppe Zanotti enlists Rae Sremmurd to front its Blabber sneakers launch.
Front and center, Rae Sremmurd front Giuseppe Zanotti's Blabber sneaker launch.
Front and center, Rae Sremmurd front Giuseppe Zanotti’s Blabber sneakers launch.

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