Hip hop duo Rae Sremmurd links up with Giuseppe Zanotti to front its Blabber sneaker launch. Brothers Slim Jxmmi and Swae Lee appear in images as well as a video to promote the skate-inspired sneaker.
Sneaker culture has become such a force in contemporary fashion, shares Giuseppe Zanotti.
And for the Blabber, in particular, I wanted to break the rules and create an unexpected campaign—there are no better rule-breakers than Rae Sremmurd.
Swae Lee adds,
Sneakers are a very important part of fashion because they can make or break your outfit. Slim Jxmmi explains,
The campaign is really young and fun. It’s for the new generation, new leaders, new trendsetters and new icons in the world. Explore Giuseppe Zanotti’s Blabber sneaker styles below and shop the shoes at GiuseppeZanotti.com.