Prada’s fall-winter 2025 campaign is interested in emotion, but it’s never still. Photographed by Oliver Hadlee Pearch with styling by Olivier Rizzo, the images present an idealized spontaneity, as if vulnerability might be best expressed in shearling or tartan, especially while in motion.
There’s a polished informality at work, from a short-sleeve knit tucked into denim to a crew neck paired with tailored trousers, all caught mid-stride or in passing glance.
Prada Fall/Winter 2025 Campaign
The collection, by Miuccia Prada and Raf Simons, flirts with romantic impulse while maintaining the house’s signature control. While a yellow tartan coat or a fur-collared overcoat may hint at chaos, it’s a deliberate state.
Here, contradiction signals depth, and the tension between expectation and expression, refinement and spontaneity, is the point. Constant motion heightens that tension as models walk, shift, and converge, always headed somewhere undefined.
The dialogue between control and feeling extends into the campaign itself. The grins are curated, and the camaraderie staged, yet there’s a loose choreography to the groupings.
Group shots resemble stills from a film where mood stands in for narrative, and style becomes a language for emotion. Movement in this case is both literal and metaphorical to advance feeling.
There’s something to be said for Prada’s consistent belief in clothes as emotional armor. This season captures a romanticism devoid of irony but armed with tailoring. It’s a gentle reminder that expression, like luxury, is most persuasive when meticulously edited, even in motion.
