Italian brand Peuterey takes its collection to London for its fall-winter 2016 campaign. Model Filip Hrivnak reunites with photography duo Mert & Marcus for the occasion. Art director Giovanni Bianco centers the narrative around #realitytelling with an aim to place Peuterey’s clothes in the context of real life. Juxtaposing the campaign’s urban setting with a rural atmosphere, the outing features an everyday wardrobe styled by Tom Van Dorpe. Peuterey’s strength in outerwear is spotlighted for the advertisement with utilitarian jackets and coats. / Hair by Sam McKnight. Makeup by Isamaya Ffrench.