Collected Work from Demna
June 3, 2026
Generation Gucci Recasts the House Through Demna’s Eye
Archival references, sharp silhouettes, and signature accessories come together in a campaign that looks forward while keeping one eye on the past.
April 15, 2026
Gucci’s Art of Silk Scarves Revisit the Archive
Gucci's "Art of Silk" collection pulls ten scarf designs from the Florence archive and places them back into circulation under Demna.
January 20, 2026
Gucci’s Chosen Family is the New Front Row
In an era of relentless solo flexing, a high-wattage table of friends, family, and collaborators is a power move. For
December 9, 2025
Gucci Pre-Fall 2026 Pulls the Past Into a New Mood
Gucci’s pre-fall story arrives like a late night signal. Demna sets his models inside a cool lunar glow and captures
September 22, 2025
Gucci’s Demna Era Arrives With La Famiglia
Gucci has always played with identity, but here it stages identity as theatre. With the Gucci La Famiglia collection by
September 9, 2022
Big Matthew & Khadim Sock Travel the World with Balenciaga
The world serves as an international stage for Balenciaga’s fall-winter 2022 advertising campaign, making the globe the fashion house’s oyster. The creative
July 25, 2021
Justin Bieber Rocks Balenciaga Accessories in New Campaign
Justin Bieber for Balenciaga Campaign The spotlight’s on Justin Bieber as the singer fronts Balenciaga’s new campaign. Bieber links up with the fashion brand
April 19, 2021
Nick Fortna Rocks Balenciaga for Mojeh Cover Shoot
Nick Fortna lands a new cover story with Mojeh Men’s latest issue. Connecting with photographer Rhys Frampton, Nick inspires in
October 7, 2020
Parker Makes a Balenciaga Statement in GQ Style Germany
After showcasing classic looks from Massimo Dutti’s fall-winter 2020 Limited Edition collection, we catch up with Parker van Noord as
February 3, 2020
Balenciaga Spreads Campaign of Love & Dreams
The ideas of love and dreams remain central themes to Balenciaga as the fashion house unveils its spring-summer 2020 campaign.