Collected Work from Demna
September 26, 2026
Gucci Spring 2027 Shops Across Its Own History
Gucci's past becomes Demna's working inventory as two distinct identities meet for spring.
September 14, 2026
Gucci Changes the View for Fall 2026 Eyewear
Eyewear becomes an exercise in personality for Gucci’s fall-winter 2026 eyewear campaign. Photographed by Mark Seliger, the advertisement turns to
August 25, 2026
Demna’s Gucci Primavera Finds Its Leading Men
Shawn Mendes, Jin, Tom Brady, Xiao Zhan and more step into Demna's debut Gucci collection for fall-winter 2026.
July 3, 2026
Gucci Finds a Summer Playground in Monte Carlo
From Flora-covered beach clubs to the open road, Gucci expands its vision of a Monte Carlo summer.
June 3, 2026
Generation Gucci Recasts the House Through Demna’s Eye
Archival references, sharp silhouettes, and signature accessories come together in a campaign that looks forward while keeping one eye on the past.
April 15, 2026
Gucci’s Art of Silk Scarves Revisit the Archive
Gucci's "Art of Silk" collection pulls ten scarf designs from the Florence archive and places them back into circulation under Demna.
January 20, 2026
Gucci’s Chosen Family is the New Front Row
In an era of relentless solo flexing, a high-wattage table of friends, family, and collaborators is a power move. For
December 9, 2025
Gucci Pre-Fall 2026 Pulls the Past Into a New Mood
Gucci’s pre-fall story arrives like a late night signal. Demna sets his models inside a cool lunar glow and captures
September 22, 2025
Gucci’s Demna Era Arrives With La Famiglia
Gucci has always played with identity, but here it stages identity as theatre. With the Gucci La Famiglia collection by
September 9, 2022
Big Matthew & Khadim Sock Travel the World with Balenciaga
The world serves as an international stage for Balenciaga’s fall-winter 2022 advertising campaign, making the globe the fashion house’s oyster. The creative