Guy Robinson

Guy Robinson is a British model from Bristol whose career has developed alongside an interest in making photographs and a questioning view of the fashion business. His portfolio includes campaigns for Dolce & Gabbana and Dunhill, while his life in Cornwall has informed a more personal conversation about how clothes are produced and consumed.

By 2010, Guy was already exploring the other side of the camera. He photographed Ned Shatzer for John Tan’s The Observationist feature, participating in a project that examined models’ movement into other creative roles. Photography offered him a way to shape the image as well as appear in it.

His modeling career established a strong connection with British menswear. Dunhill cast him in consecutive fall-winter 2016 and spring-summer 2017 campaigns, photographed by John Balsom. Work for tailoring specialists including Digel and Scabal developed that part of his portfolio, with his Scabal fall-winter 2019 campaign photographed at the Royal Naval College in Greenwich. These bookings made him a recurring figure in advertising built around suits and traditional menswear.

Away from the set, Guy has spoken critically about the industry’s environmental practices. In a 2022 interview with Neem London, he questioned greenwashing and the small scale of supposedly sustainable collections, calling for greater transparency and accountability. He also described seeing clothing samples couriered around the world for shoots, an everyday production habit with consequences beyond the photograph.

His own response involved practical changes after moving to Cornwall, including buying clothes he expected to last and installing solar panels at home. That relationship with Neem developed beyond the interview: in 2026, he modeled its Lambs Conduit Collection, photographed around the London street where the brand has its shop. For Guy, a career spent presenting menswear has also provided a reason to ask more of the companies making it.