McQ Alexander McQueen commissions photographer Nan Goldin to shoot its spring-summer 2016 advertising campaign. The dark images were captured on location in London’s Spitalfields and live at a McQ x WARP night in Electrowerkz.
Related: McQ Alexander McQueen Does Sporty Spring Tailoring
Featuring models Taj Figueroa, Jonah Larrington and Swim Deep drummer Zach Robinson, the advertisement reflects McQ’s youthful spirit. Discussing the outing, Goldin shared, “usually I use my own friends in my shootings but to my surprise I made a real connection with these kids and really enjoyed them–especially watching Taj playing football with an apple.”
McQ Alexander McQueen Spring/Summer 2016 Campaign
McQ Alexander McQueen Spring/Summer 2016 Highlights
Athleisure is a dominant theme for McQ’s spring-summer 2016 men’s collection. A simple color palette comes together with a mix of classic staples and fashion-forward updates. From easy t-shirts with McQ logos to oversized pleated shorts, McQ delivers quite the spring look.
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