Louis Vuitton breaks ground with its fragrance line. For the first time, the fashion house debuts a men’s collection. Working with Louis Vuitton as usual, perfumer Jacques Cavallier Belletrud develops five singular compositions. Belletrud proposes a journey dedicated to men, delving into the heart of their instincts for freedom and their pioneering sensibility. Five exceptional fragrances pay homage to the adventurer on a quest for self-revelation.
Related: Kim Jones Bids Farewell to Louis Vuitton with Fall ’18 Collection
Introducing its fragrance, Louis Vuitton releases a short video featuring Bananas model Rhys Pickering. Engaging the elements, the outing captures the essence of the new scents. The collection of fragrances includes L’ImmensitĂ©, Nouveau Monde, Orage, Sur La Route, and Au Hasard. L’ImmensitĂ© includes a whisper of fresh ginger.
Meanwhile, Nouveau Monde features oud and cocoa. Orage highlights patchouli with iris. On the other hand, Sur La Route is based around a dash of cédrat. Finally, Au Hasard is centered around sandalwood.