Twenty years after Get Lifted introduced John Legend to the world, the singer chose the Hollywood Bowl to start his anniversary tour in the United States. For the special occasion, Legend reunited with Gap. After all, in the early 2000s, Legend’s first billboard on Sunset Boulevard was for Gap, tied to its Favorite Jeans, Favorite Songs initiative.
On September 28, 2025, Legend wore a custom denim suit designed with Rich Fresh and Gap’s global head of design Jane Pattinson. Styled by Dave Thomas, the suit treated denim with the rigor of tailoring, pulling America’s most utilitarian fabric into the setting of a concert stage.
John Legend Performs in Gap
Gap also outfitted his band, drawing on vintage and archival pieces alongside new interpretations. Legend himself wore 90s Loose Boot Cut trousers and a reworked Icon Jacket in white satin.
Legend discussed working with Gap for his tour looks. “I’ve always loved how Gap makes clothes that are timeless and classic. For this tour, it felt right to bring denim — something so classic and so American — to the stage in a new way as we kick off the U.S. leg. I’m looking forward to a beautiful tour.”
