LOEWE’s Pre-Fall 2024 Ad is All About Stylish Contrasts

The Fashionisto

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Published July 14, 2024

Dan Levy lounges amidst toy planes, showcasing LOEWE’s Puzzle Fold tote in the playful pre-fall 2024 campaign.Pin
Dan Levy lounges amidst toy planes, showcasing LOEWE’s Puzzle fold tote in the playful pre-fall 2024 campaign. Photo: Juergen Teller / LOEWE

LOEWE’s pre-fall 2024 “Preco” campaign captures the essence of contrasts through the lens of renowned photographer Juergen Teller. The advertisement explores the dynamic interplay of scale and proportion, creating a striking narrative.

Friends of the brand, including Dan Levy, Archie Madekwe, Enzo Vogrincic, and Kit Connor, take center stage, highlighting the season’s standouts.

LOEWE Pre-Fall 2024 Campaign

Enzo Vogrincic dons a shearling jacket and accessorized with LOEWE’s Puzzle Fold tote for the pre-fall 2024 campaign.Pin
Enzo Vogrincic dons a shearling jacket and accessorizes with LOEWE’s Puzzle fold tote for the pre-fall 2024 campaign. Photo: Juergen Teller / LOEWE

The pre-fall LOEWE collection features a blend of cropped and oversized shapes, offering a dynamic wardrobe that plays with volume and silhouette. Must-have pieces range from the elevated appeal of a shearling leather jacket to the bold statement of a printed sweater.

Archie Madekwe wears a vibrant sweater and classic leather messenger bag for the LOEWE pre-fall 2024 campaign.Pin
Archie Madekwe wears a vibrant sweater and classic leather messenger bag for the LOEWE pre-fall 2024 campaign. Photo: Juergen Teller / LOEWE

LOEWE’s leather bags are the perfect companions to this season’s garments. Whether it’s a sleek tote for daily essentials or a stylish messenger bag for an on-the-go lifestyle, these bags add a touch of luxury to any outfit.

Kit Connor makes an appearance in the LOEWE pre-fall 2024 collection.Pin
Kit Connor makes an appearance in the LOEWE pre-fall 2024 collection. Photo: Juergen Teller / LOEWE

LOEWE’s pre-fall 2024 collection embodies the beauty of contradictions, celebrating individuality and personal style through a curated selection of pieces. Whether online or in-store, the harmonious blend of contrasting elements awaits discovery, inviting you to explore and curate your unique wardrobe.

Creative Director: Dovile Drizyte
Stylist: Benjamin Bruno
Hair: Kei Terada
Makeup: Daniel Sallstrom


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