Liu Jo Uomo finds its “Mr. Right” in Giacomo Cavalli. The surfer turned model stars in the brand’s fall-winter 2018 campaign. Giampaolo Sgura photographs the advertisement, while Miguel Arnau handles styling. Front and center, Giacomo dons a varied wardrobe that includes sharply tailored coats, cable-knit sweaters, denim essentials, and more.
Describing its Mr. Right, Liu Jo Uomo shares,
A man who lives his outfits as a story to tell, through a surprising charm, because it is his own charm and nobody else’s. Liu Jo Uomo and Mr. Right start from here, where excellence and creativity meet each other; the urban character and the elegance communicate and the present is only an impulse towards tomorrow.