The Perfect Match–Berlin-based label SoPopular offers an exclusive preview of their upcoming spring 2012 lookbook featuring Viva model Leebo Freeman photographed by Per Zennström. Juxtaposing easy fashions such as the tee and a pair of shorts with a pale color palette, SoPopular embraces a laid-back outlet, but still manages to have a little fun. Boasting a lineup of graphic tees and cheeky slogans, an occasional hint of modernity keeps the label relevant. / Styling by Daniel Blechman.
