KUN Shines in Versace’s 2024 Mercury Sneaker Campaign

The Fashionisto

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Published June 5, 2024

Versace ambassador KUN stars in the Versace Mercury advertisement.Pin
Versace ambassador KUN stars in the Versace Mercury advertisement. Photo: Jongha Park / Versace

Versace recently announced Cai Xukun, known as KUN, as its newest global brand ambassador. The celebrated singer and music producer takes center stage in a new advertisement, embodying the essence of Versace’s Mercury sneaker.

KUN for Versace Mercury Campaign

KUN dons an elegant gray suit with white Versace Mercury sneakers.Pin
KUN dons an elegant gray suit with white Versace Mercury sneakers. Photo: Jongha Park / Versace

Photographed by Jongha Park, the Versace campaign captures KUN in a minimalist studio setting, emphasizing the sleek and contemporary design of the Mercury sneaker. KUN’s presence is magnetic, his monochromatic outfits perfectly complementing the sneakers’ refined black and white colorways.

Versace makes a modern statement in white with its Mercury sneakers.Pin
Versace makes a modern statement in white with its Mercury sneakers. Photo: Jonathan Baron​ / Versace

The Versace Mercury is versatile and unisex, characterized by its distinctive shell-like, handwoven roped upper and modern silhouette. The simplicity of the studio backdrop ensures that the focus remains on the intricate details and craftsmanship of the Mercury sneaker.

Dressed in all black, KUN fronts the Versace Mercury campaign.Pin
Dressed in all black, KUN fronts the Versace Mercury campaign. Photo: Jongha Park / Versace

As KUN steps into his global brand ambassador role, he showcases Versace’s latest design and reinforces the fashion house’s reputation for blending timeless elegance with contemporary style.

Versace enlists brand ambassador KUN to front the new Mercury sneaker campaign.Pin
Versace enlists brand ambassador KUN to front the new Mercury sneaker campaign. Photo: Jongha Park / Versace
The Versace Mercury sneaker comes in crisp white and black colorways.Pin
The Versace Mercury sneaker comes in crisp white and black colorways. Photo: Jonathan Baron​ / Versace
Versace unveils its new Mercury sneakers.Pin
Versace unveils its new Mercury sneakers. Photo: Jonathan Baron​ / Versace

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