Once more, Karl Lagerfeld photographs his own namesake label campaign. Approaching the season, Lagerfeld gives muse Baptiste Giabiconi some time off and goes in a new direction. Taking to his Parisian studio, Lagerfeld enlists Ash Stymest as the face of his brand for fall-winter 2017. Newly blond, Ash wears “Karl” adorned fashions with a sleek tailored fit. The British model also dons cheeky accessories with Lagerfeld’s likeness.