Brioni releases its spring-summer 2022 campaign and its newest brand ambassadors, Jude Law and his son Rafferty. Brioni describes the father and son as embodying the “elegance and class that flawlessly express the urban and Roman flair of the House.” The Laws wear Brioni’s classic suits for the label’s latest advertisement, shot by photographer Craig McDean.
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Brioni Spring/Summer 2022 Campaign
Jude Law discusses his admiration for Brioni, expressing, “The Brioni dedication to their craft and quality is inspirational, and I’ve always loved wearing their garments. It’s especially joyful to be working alongside Raff with a House rooted in Rome.” Law adds, “I formed a special connection with that city during the shooting of The Young Pope, and it feels wonderfully comfortable and like a homecoming.”
Meanwhile, Raff discusses working with his father on the Brioni ad. “Sharing the frame with my father for Brioni is very exciting.” Raff says, “Although we naturally both have different tastes and perspectives, we share a lot of the same passions too. One of those is that we both have a love for clothing and Brioni is something we agree on.”
