Colmar unveils its latest tour de force against the crisp backdrop of snow-capped mountains: the Colmar 100° by Joshua Vides collection. Here, the iconic Italian brand, born out of Monza’s woolen headwear industry in 1923, joins forces with the modern graphic genius of Joshua Vides. This union paints a picture both nostalgic and avant-garde.
Colmar 100° by Joshua Vides Collection
The collection, a testament to a century of Italian excellence, radiates the audacious spirit of Colmar’s heritage. Models Taka Sahashi and Pierre François Jacob, against the wintry expanse, wear Vides’ contemporary interpretation of Colmar classics. The eye-catching signature of Vides—black marker cartoon sketches—dresses these pieces, taking cues from the brand’s archives.
Vides’ artistry pays homage to the essence of Colmar, a brand forged in the crucible of innovation and family legacy. From its inception, Colmar thrived on challenges, transforming from a small hat company under the charge of Mario and Irma Colombo into a household name.
By the 1930s, the brand embraced a broader canvas, crafting cotton suits and forging pivotal ties with the skiing world. Such collaborations bore fruit in innovations like the Thirring, a wind-inflated coat, and the Olimpionica, the first anorak crafted from poplin.
The new 10-piece Joshua Vides x Colmar capsule collection resonates with the brand’s spirit of reinvention. Winter essentials like printed joggers, a cashmere knit sweater, and the crowning jewel—a reversible padded avalanche jacket—emerge from this collaboration.
Additional pieces, such as a reversible hooded vest and a cashmere beanie sporting a ski goggle effect, showcase the prowess of both Vides and Colmar. Colmar’s journey, punctuated with milestones like its association with ski legends of the Blue Avalanche and the creation of technical suits for the Italian national team, finds a fresh narrative with Vides.
The Joshua Vides collaboration symbolizes Colmar’s commitment to melding technical excellence with style. Available at Milan’s renowned retailer Antonio and Colmar’s official website, the Colmar 100° by Joshua Vides collection celebrates a brand with a century of seamlessly woven innovation, tradition, and Italian craftsmanship.
Colmar 100° by Joshua Vides Collection Lookbook
