Jon Kortajarena Dons H&M’s Summer Basics




Published July 27, 2014


Updated January 3, 2015


The Easy Way-To showcase a seasonless selection of garments, Swedish label H&M enlists leading model Jon Kortajarena, who’s ready to embrace a sense of style that goes back to the essential meaning of the garments. Playing with a minimal design doesn’t necessarily mean boredom or lack of ideas, but in this case is a timeless vision on menswear, which is made of clean lines, simple suggestions and comfortable fits. To add a more playful vibe to Jon’s basic wardrobe, vivid sorbet tones, dusty nuances or rich hues join classic colors, like gray, black and navy blue, defining a palette of colors which is certainly classic, but that also reveals unexpected variations. Hoodies, tees, washed jeans, denim shorts or classic jumpers are just few of the pieces included into this timeless collection, that will certainly find the approval of H&M’s customers.






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