Otto Seppalainen steps into the spotlight with a new campaign. The platinum blond model fronts the launch campaign of I Am What I Wear. A studio with a modern set design provides the backdrop for the advertisement. Embracing the line's bright colors and bold prints, Otto hits his best angles. Complemented by contemporary shirts and jackets, Otto sports I Am What I Wear's must-have hipsters. The brand also delivers its comfortable underwear in vibrant solid hues.